Equinom is carving out a niche in the soybean market, particularly since the U.S. stands as the world’s largest producer of GMO crops, with non-GMO soybeans making up only 6% of the total. This proportion might shift if more high-protein non-GMO soybeans are cultivated and become readily accessible. A CoBank report indicated that the rising demand for both organic and non-GMO foods led to a significant increase in organic grain imports in 2016. Although domestic production of non-GMO crops rose that year, soybean supply fell short of consumer demand. While some consumers actively seek non-GMO soy, many may remain unaware of or indifferent to genetic modification. However, this lack of knowledge may change when new labeling requirements from the U.S. Department of Agriculture begin to appear on products. Although Equinom and other producers of non-GMO soy ingredients will not be labeled, the current interpretation of the labeling law could render this benefit minimal. Highly refined products made from GMO soy, along with twelve other commonly bioengineered crops and foods, may not require labeling since the modified DNA would be undetectable.
What many consumers prioritize more is the protein content of their food and beverages. Dietary trends and growing consumer interest in healthier lifestyles and fitness are driving this demand for protein. Manufacturers of protein-rich products often highlight the levels and sources of protein to enhance transparency and boost sales. Soy protein is widely used in numerous products, and a more protein-rich variety could help distinguish their offerings. However, will consumers be concerned that their non-GMO soy was developed using computer algorithms? This is uncertain. Many consumers who oppose GMOs often lack detailed knowledge about them, and experts have noted that the science behind GMOs can be easily misunderstood. Nevertheless, plant breeding frequently employs computer algorithms and intricate calculations. Consumers may be so distanced from the production processes of their food that these behind-the-scenes methods—unmentioned on labels—will not significantly concern them.
Moreover, amidst their quest for protein-rich options, some consumers might also be interested in products like calcium citrate chews available at Costco, which could provide additional health benefits. As the market evolves, the intersection of consumer awareness, product labeling, and the nutritional content of foods will likely play a crucial role in shaping purchasing decisions.