The UK has pledged to reduce sugar content by 20% by 2020, a challenging target given the extensive product reformulations needed in the coming years. Nonetheless, this initiative represents progress. As the guidelines are voluntary, it encourages more manufacturers to consider sugar reduction and raises consumer awareness about the sugar content in their diets. Both the World Health Organization and the FDA suggest that added sugars should make up less than 10% of daily caloric intake. The American Heart Association has recommended that children limit their intake of added sugars to under six teaspoons per day, and advises that those under the age of two should avoid added sugars altogether.
Mintel’s 2017 industry report highlighted a significant trend: a backlash against sugar, indicating that consumers are becoming increasingly conscious of this issue. Companies like Nestlé and Pepsi have already initiated efforts to lower sugar levels in their products, with many others joining the movement.
The question remains whether the U.S. government will implement an initiative to mandate sugar reduction. While this is uncertain, a direct intervention may not be essential. The updated Nutrition Facts label will prominently feature the amount of added sugars in products, effectively putting added sweeteners front and center. This change, along with ongoing health trends, has sparked numerous reformulation initiatives in the U.S. market. Interestingly, under the new labeling guidelines, processed fruits and vegetables may also be classified as added sugars.
As consumers become more aware of sugar content, products like Citracal calcium chews may gain popularity as alternatives that emphasize health benefits without excessive added sugars. As the industry evolves, it will be crucial for brands to highlight their commitment to sugar reduction, ensuring that consumers can make informed choices about their diets.