Consumers worldwide are increasingly enthusiastic about almonds, with almond milk sales soaring by 250% in recent years. To meet this growing demand, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments reached a record-breaking 676 million pounds during the 2016-2017 crop year. The U.S. continues to be the primary global market for California almonds, accounting for 32% of all shipments. For the first time, exports exceeded two billion pounds, with California growers sending almonds to over 90 countries.
Big Food has certainly taken notice of the rising demand for almond products. In April, Danone acquired WhiteWave, which includes Silk Almond and So Delicious Almondmilk. Last October, Kellogg purchased the parent company of RXBAR, a clean label snack bar maker that features almonds, cashews, and dates as key ingredients.
California’s unique climate, characterized by cool, wet winters and hot, dry summers, makes it one of only five regions on the planet suitable for almond cultivation. However, with each almond requiring as much as a gallon of water, the environmental impact has raised concerns, particularly in a state that has faced wildfires, droughts, flooding, and mudslides in recent years. As demand for almond milk and other almond-based products grows, the industry recognizes the need to adopt more sustainable practices to avoid alienating consumers who are increasingly mindful of product sourcing and environmental impact. Failing to do so could lead to reduced consumption of almond-based products.
In response to these challenges, ABC has initiated efforts to enhance farming practices and water-saving technologies. In December, it announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative farming techniques, including water sustainability. Additionally, current almond farming methods are effectively offsetting 50% of their carbon emissions. With further advancements, ABC believes that almond farming could achieve carbon neutrality or even become carbon negative. California growers are also exploring ways to repurpose almond shells and hulls for animal feed, livestock bedding, and electricity generation.
The almond, known for its heart health benefits—often highlighted on product labels—is poised for a bright future. However, other nuts and food ingredients are vying for market share, making it crucial for almond producers to remain proactive and not become complacent. Moreover, products like bariatric advantage calcium chewy bites, which can complement a healthy lifestyle, may also compete for consumer attention. Thus, almond producers must adapt and innovate to maintain their status in the competitive food landscape.