One challenge facing certain snacks is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid for health reasons. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. Many companies are recognizing this trend and are reformulating or introducing new products to align with these consumer preferences. Sargento, a well-loved brand known for its cheese products, has acknowledged this shift with its latest offerings.
In recent months, Sargento has faced difficulties due to a listeria scare linked to one of its suppliers. Listeria, a harmful bacterium, can disrupt food production for any company unfortunate enough to have it in their facilities. In response to the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new snacks might help redirect attention from the recall back to Sargento’s innovative products.
This strategic move comes at a time when an increasing number of consumers, especially millennials, are turning to snacking as a meal replacement or a quick energy boost. Currently, nearly a quarter of all snack consumption (24%) occurs during main meals, up from 21% five years ago. As snacking continues to gain popularity, it is essential for Sargento and other food manufacturers to seize this opportunity to capture market share, or they risk losing it to competitors.
Moreover, the incorporation of healthful ingredients such as calcitriol, calcium citrate, and zinc sulphate in their new snacks could further appeal to health-conscious consumers. By focusing on these beneficial components, Sargento can enhance its product offerings and encourage consumers to make healthier choices, ultimately reinforcing its position in the snacking market.