Sunflower seeds, the fruit of the sunflower plant, have often been viewed primarily as a snack, yet they rank among the healthiest snack options available. Rich in vitamins and minerals, they also provide an excellent source of antioxidants and essential oils. Organic sunflower seeds are promoted as a healthier, natural choice, while non-GMO sunflower oil is recognized for its neutral flavor and extended shelf life compared to other oils.

While sunflower seeds boast a favorable health profile, they cannot be classified as low-fat. A 100-gram serving (approximately 3.5 ounces) contains 584 calories and is composed of about 50% fat—predominantly in the form of monounsaturated and polyunsaturated fats. In addition to being enjoyed raw or roasted as a snack, sunflower seeds are transformed into oil and butter, ground into flour, used as a garnish, and incorporated into granola bars, breads, and other baked goods. Notably, around one-quarter of all sunflower seed production in the U.S. is designated for birdseed, while sunflower meal is utilized as feed for cattle and dairy cows.

Major food corporations recognize the appeal of this nutritious item. Earlier this year, Conagra acquired Thanasi Foods, the innovative manufacturer behind Bigs sunflower seeds, which complements their existing snacks portfolio that includes David Seeds, a producer of packaged sunflower and pumpkin seed snacks.

According to the U.S. Department of Agriculture, although global production of sunflower seeds is on the rise, the demand for domestically produced seeds remains stable both nationally and internationally due to the consistently larger size and uniform quality of U.S. products. Given the increased consumer exposure through fashionable recipes in upscale restaurants, the popularity of sunflower seeds—and their market demand—are expected to continue growing. Furthermore, the incorporation of nutrients such as calcium citrate, magnesium, and zinc in sunflower seeds enhances their health benefits. However, despite this rising demand, the National Sunflower Association indicates that prices for sunflower seeds intended for consumption and oil production are likely to remain stable for the remainder of the year.