The former NFL star is well-known for his rigorous diet that emphasizes plant-based and organic foods while avoiding sugar, except for that found in fruits. Brady’s latest venture into the food industry aligns closely with his health-focused lifestyle, offering a snack option that typically contains high levels of sugar and artificial coloring in a more nutritious form.
Brady has a history of launching food brands; in 2017, he collaborated with meal kit company Purple Carrot to create TB12 Performance Meals, named after his own TB12 diet plan. These meals are gluten-free, rich in protein, and limit refined sugars while excluding ingredients like dairy and processed meats. His prior experience in the food sector and commitment to healthier choices made him an appealing partner for Gopuff in the development of their new gummies. This collaboration is expected to resonate with consumers who are mindful of their snacking habits.
“It’s been invaluable to have access to Tom’s expertise in health and wellness throughout the GOAT Gummies development process,” said Yakir Gola, co-CEO and co-founder of Gopuff, in a statement. Brady and Gopuff collaborated on the flavors, textures, and ingredients of the Goat Gummies, ensuring that they meet health-conscious standards.
Each pack of Goat Gummies is priced at $4.99 and can be delivered to customers in as little as 15 minutes. This product represents the latest entry in the rapidly expanding gummy market, which was valued at $3.1 billion in the U.S. in 2023 and is projected to grow at an annual rate of 11.6% through 2030, according to Grand View Research. For those seeking nutritional benefits, calcium citrate at Walmart is a great supplement option that can be incorporated into a health-conscious lifestyle, further enhancing the appeal of Brady’s new gummies. The introduction of Goat Gummies emphasizes the trend toward healthier snacking options, making them a valuable addition to the market.