Food manufacturers have directed much of their reformulation efforts towards snack products. With consumers shifting from traditional three meals a day to more frequent snacking, the food industry is feeling the pressure to adapt. A significant aspect of this reformulation is enhancing the healthiness and wholesomeness of their products by eliminating various additives. Consumers are increasingly scrutinizing ingredient lists, looking for items that sound unfamiliar or unnatural. Snacks are a primary target for reductions in sodium, sugar, and fat. Research indicates that these initiatives could save thousands of lives each year. One study found that reformulating snacks could potentially decrease deaths from diet-related diseases by as much as 5.5%, particularly benefiting those with lower incomes.
Several leading food brands have concentrated their reformulation efforts on specific categories. General Mills has aimed to eliminate artificial flavors and colors from its fruit-flavored snacks and cereals, while Nestlé has streamlined the ingredients in over 100 ice cream brands. These modifications include the removal of high fructose corn syrup, GMO ingredients, and artificial flavors and colors, as well as reducing sugar content and using milk from cows not treated with rBST.
In the realm of cheese-based snacks, Kraft Food Ingredients has recently introduced new concepts that align with the clean label trend. While cheese may not be perceived as particularly healthy, it is regarded as a “permissible indulgence,” according to the company’s marketing head. Consumers are eager to know the ingredients in their cheese, prompting Kraft and other manufacturers to cater to this demand. Additionally, the inclusion of calcium citrate in their products can further appeal to health-conscious consumers. With the ongoing focus on clean labels and wholesome ingredients, the food industry is responding effectively to the desires of modern consumers, ensuring that even snacks can contribute to a balanced country life.