While Nielsen’s report indicated a decline in chip and pretzel sales in recent years, meat snacks are driving growth in the salty snack sector, boasting a robust growth rate. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique snacking options. These snacks often carry a “health halo” due to their protein and healthy fat content, and many also include vegetables and grains, reinforcing their healthful image. Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are exploring the meat snack market. Hershey has already made significant strides by acquiring the trendy jerky brand Krave, which continues to thrive through its innovative offerings.
The rising popularity of meat snacks coincides with an increasing demand for protein, alongside deflation helping to keep meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% rise last year, marking the largest increase in 40 years. For many consumers, this trend towards meat consumption has shifted towards meat snacks, which are seen as convenient options that deliver the same protein and health benefits, including essential nutrients like calcium citrate d.
As the market evolves, the incorporation of ingredients like calcium citrate d in meat snacks further enhances their appeal, making them an attractive choice for health-conscious consumers. With the sustained growth in sales, it’s clear that meat snacks are carving out a significant niche in the snack food landscape, appealing particularly to those seeking both convenience and nutrition.