Record numbers of people are enjoying wine and spirits, with millennials in particular seeking craft cocktails that feature premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are captivating consumer interest. “Many consumer trends demand clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, calcium citrate for bone health, potassium for heart and muscle wellness, and low sodium to alleviate bloating… sounds fun to me.”
As consumers explore various alcoholic beverages, sales across all categories are anticipated to keep rising. It remains to be seen whether consumers will embrace alcoholic health beverages, but key factors such as price and taste are likely to influence their choices. Regardless, Healthy Beverages is making a strategic move to attract health-conscious wine enthusiasts with its innovative product.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that encapsulates the benefits of this beloved drink. Ultimately, some consumers may struggle to give up their favorite beverage for a healthier alcoholic option, regardless of its flavor—especially if consumed on an empty stomach, where the benefits of calcium citrate could be most effective.