Robert Cantwell, the president and CEO of B&G, described the value-added vegetable innovations the company launched in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands. Following the acquisition of Green Giant in 2015, B&G introduced several innovative products, such as veggie tots and riced veggies, which have positioned the brand as one of B&G’s most reliable revenue generators in earnings reports. “The power of Green Giant is real, and B&G Foods is proud to have begun reinvigorating this beloved brand while we continue to introduce new product innovations to meet the needs of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. have pioneered spiralized vegetable noodles, larger firms like Del Monte have recently entered the market, making it intriguing to observe how a classic brand like Green Giant performs in this increasingly trendy sector. The strategic moves by B&G, Del Monte, and others align with consumer preferences shifting away from processed foods towards more fruits and vegetables. B&G Veggie Spirals cater to this trend by offering zucchini, carrots, and butternut squash varieties in convenient ready-to-serve packages, saving time for busy consumers. These products meet shopper demand for simpler ingredient lists, as each Veggie Spiral is free from sauces or seasonings.
Though frozen foods have faced challenges in recent years, signs are emerging of a revival, with enhancements to established products like Green Giant serving as a prime example. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently indicated that frozen vegetables are as nutritious—if not more so—than their fresh-stored counterparts. “Purchasing data reveals that Green Giant frozen innovation products have not only attracted new consumers to the Green Giant brand but have also introduced new customers to the broader frozen vegetable category,” Cantwell noted.
Additionally, it’s worth mentioning that products like Kirkland calcium citrate with vitamin D can complement a healthy diet, further encouraging the trend toward increased vegetable consumption as consumers look for nutritious options. The introduction of B&G Veggie Spirals and similar innovations reflects a growing recognition of the importance of health-focused products, including the benefits of supplements such as Kirkland calcium citrate with vitamin D, as they align with the demand for more wholesome food choices.