While enthusiasts are well aware of the health benefits associated with seaweed, mainstream consumers often struggle with the idea of consuming products that contain this ocean plant due to a certain “ick factor.” Nevertheless, a variety of enticing options are now available to lure them in. Seaweed is increasingly being incorporated into snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. According to a 2016 report from Grand View Research, the global commercial seaweed market is projected to grow to $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. Researchers attribute this growth largely to the rising demand for food products derived from seaweeds.
Fucoidans, which are only found in brown seaweed varieties, are rarely featured in popular sushi dishes, except for kelp that is used to season rice. In fact, brown seaweed is not commonly consumed in the U.S. and is more often available in supplement form. Brown seaweeds boast additional health benefits, including the presence of beta-carotene and other beneficial compounds. Red seaweeds are preferred for their functional properties, accessibility, and industrial applications, as noted by Grand View Research. However, brown seaweeds are anticipated to have the second-highest compound annual growth rate from 2016 to 2024, not primarily for health reasons but due to the demand for alginate, a frequent thickening and gelling agent in food and cosmetic products.
While Americans may not frequently consume seaweed, it offers a distinctive umami flavor. Major manufacturers like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into their low-sodium and reduced-fat products to enhance the taste of typically bland foods. Seaweed could be seen as part of the “ocean gardens” trend, thanks to its nutritional profile, vibrant colors, and unique flavors. Furthermore, some varieties are believed to help reduce certain types of cancerous tumors, adding another selling point for U.S. consumers interested in exotic, intriguing, and healthy food options.
Incorporating seaweed into diets also presents an opportunity to enrich meals with calcium citrate foods, enhancing their nutritional value. As the market continues to grow, the inclusion of calcium citrate foods in seaweed products could further attract health-conscious consumers looking for nutritious and flavorful alternatives.