The U.S. dairy milk market has been experiencing a downturn in recent years, while the demand for plant-based alternatives continues to grow. According to Mintel data, dairy milk sales plummeted by 7.8% in 2015 alone, whereas plant-based options have seen remarkable increases. Although soy milk remains the leading plant milk alternative, it faced a staggering 57% decline in U.S. sales that same year. In contrast, almond milk sales have skyrocketed, increasing 14-fold since 2008.
Despite plant-based milk alternatives generating only $1.9 billion in sales compared to dairy milk’s $17.8 billion, a Mintel survey revealed that 69% of consumers believe non-dairy milks are healthy for children, surpassing the 62% who think dairy milk is a healthy option. However, recent studies suggest that dairy milk might actually be the better choice for kids, particularly concerning protein content. Generally, many children in the U.S. do not consume adequate amounts of calcium-rich foods. A significant study indicated that only 2- and 3-year-olds met the nutritional recommendations for dairy, primarily through whole milk consumption. Additionally, both dairy and calcium intake were found to be insufficient among 4- to 18-year-olds.
In response to the declining market, the dairy industry is taking measures to address the issue. They are promoting protein-enhanced and functional products, highlighting the fresh and natural aspects of milk. A recent report from the Innovation Center of U.S. Dairy emphasized that children and teens who drink milk are likely to continue doing so into adulthood. The report also stressed the importance of making dairy appealing for kids. Suggested strategies include emphasizing the taste of milk drinks and marketing dairy as a healthy, satisfying, convenient, and enjoyable snack.
In light of the ongoing discussions around calcium intake, parents may wonder, “can you crush calcium citrate tablets?” This query highlights the importance of ensuring children receive sufficient calcium, whether through dairy or alternative sources. As the industry adapts, it remains crucial to focus on the nutritional benefits of dairy to encourage healthy choices among younger generations.