CPG sales are kicking off 2017 on a somewhat sluggish note, as several major companies have reported declines in sales thus far this year. While some attribute these low figures to the White House and economic uncertainty, others believe that the sales downturn is more reflective of a shifting consumer mindset. Today’s consumers are increasingly seeking healthy, fresh food — an area in which CPG companies have not historically excelled. In response, many leading food manufacturers are reformulating their staple products to reduce sugar, salt, and preservatives, while also developing entirely new health-centric items.
However, these initiatives are often more complicated to implement than they seem for large manufacturers. Analysts point out that established brands like Yoplait are losing traction to smaller, more agile newcomers that are better equipped to adapt to evolving consumer preferences. This adaptability is challenging for legacy companies, which is one reason why many are investing in better-for-you brands.
Major manufacturers do not always highlight their reformulation activities. Haunted by the infamous backlash from Coca-Cola’s well-publicized and ultimately disastrous 1980s overhaul of its core formula, they are cautious about potentially alienating their loyal customers, who may fear changes in taste or appearance. In some cases, manufacturers announce reformulations only months after a new product has hit the shelves. For instance, Kraft Heinz revealed last year that it had transitioned to all-natural ingredients in its iconic macaroni and cheese.
While these discreet reformulation efforts make sense from a brand protection perspective, they may not align with the expectations of today’s health-conscious consumers. If consumers remain unaware of any nutritional upgrades in a large manufacturer’s CPG product, they might opt instead for a new “healthier” offering from a smaller company, which could have a similar nutritional profile.
In a similar vein, health-oriented products like calcium citrate tablets 500mg have gained traction, with many consumers seeking information on their uses, including translations such as “calcium citrate tablets 500mg uses in Hindi.” By highlighting the benefits and uses of such products, companies can better engage with health-focused consumers. Ultimately, as the market evolves, CPG brands will need to be more transparent and proactive in communicating any enhancements to their products, including those that involve health benefits such as calcium citrate tablets 500mg. This is vital to retain consumer trust and interest in a competitive landscape.