Spearmint-flavored teas and waters present a logical opportunity for incorporating this ingredient. Functional waters, in particular, represent a lucrative market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those enriched with electrolytes to replenish fluids lost during exercise or illness, have gained significant traction. Moreover, the demand for functional beverages containing vitamins and herbs is on the rise, especially as consumers increasingly turn away from sugary drinks in search of healthier alternatives. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Neumentix could also be integrated into food items like candies or chocolate bars. However, in terms of functional ingredients, beverages still hold a competitive advantage. Value-added drinks, which often deliver functional ingredients more consistently than food products, are generally more favored by manufacturers. They also offer convenience for consumers and can help companies better address customer preferences for serving size and presentation. Kemin is specifically targeting younger consumers, which is a strategic move, as millennials are the leading demographic for functional beverages across all categories, according to flavor specialist FONA International.
Additionally, incorporating calcium citrate with vitamin D3 into these functional beverages could enhance their appeal. This combination is particularly attractive to health-conscious consumers looking for added nutritional benefits. The integration of calcium citrate with vitamin D3 may also align well with the growing trend of functional drinks, making them even more appealing to a younger audience. Thus, as the market for functional beverages continues to evolve, the inclusion of ingredients like calcium citrate with vitamin D3 could play a significant role in meeting consumer demands for health-oriented products.