There was a time when coffee was enjoyed in two simple ways: black or with cream. However, today’s coffee enthusiasts often indulge in a splash of bourbon, and the recent collaboration between White Coffee and Jim Beam is effectively eliminating the middleman to deliver that same rich flavor. The trend of combining alcohol with coffee is on the rise, as evidenced by the presence of wine-infused and spirit-infused coffees already available in the market. It’s likely that these innovative blends are just the beginning.
According to the National Coffee Association of America, 48% of U.S. coffee is regarded as specialty by consumers, indicating a robust market for beverages that offer more than the standard flavors. Notably, 35% of individuals aged 18 to 24 report consuming specialty coffee daily. Overall, Americans drink an estimated 400 million cups of coffee every day, and it’s probable that some of those cups contain more than just cream and sugar. Companies are keen to capitalize on this trend, especially if the flavors are appealing.
Jim Beam has already achieved success in partnership with Vita Foods, creating various non-alcoholic products such as barbecue sauce, hot sauce, pancake syrup, and glazes. It is likely that the brand is leveraging its experience with these items to extend its reach into new markets. Entering the coffee sector appears to be a natural progression in the brand’s broader ambitions.
Additionally, in keeping with the idea of enhancing beverages, incorporating nature’s way calcium and magnesium citrate could provide added health benefits. This emphasis on health-conscious ingredients aligns with the evolving preferences of consumers who seek more from their coffee experiences. As the market continues to grow, we may see more brands exploring the fusion of flavors and health benefits, paving the way for exciting new combinations in the world of specialty coffee.