Over the past decade, there has been a significant rise in consumer awareness regarding probiotics. While yogurt continues to dominate the market, innovative probiotic-rich products such as juices, snacks, baked goods, infant formula, and baby food are becoming increasingly popular. Nonetheless, as pointed out by Ganeden, many consumers still primarily link probiotics to digestive health and are often unaware that the benefits are specific to different strains. In addition, plant-based ingredients have surged in various products, including energy bars and coffee, yet they can be challenging for the body to digest. Evidence showing that a specific probiotic strain, such as GanedenBC30, can enhance the digestion of these ingredients could create a successful blend of two major food industry trends, fostering growth in both the probiotics and plant protein segments. Enjoy Life Foods is already making strides in this area with a brownie mix that features probiotics alongside algae protein.
Ganeden’s second study explores another significant sector: sports nutrition, which is among the largest markets for supplements and functional foods. Demonstrating that GanedenBC30 may offer benefits in this domain could pave the way for a variety of sports-related products, ranging from beverages to protein bars and powders. A recent report from Allied Market Research predicts that the global sports nutrition market will reach $44 billion within the next five years. Efficient protein utilization is a crucial consideration for both athletes and consumers of lifestyle sports nutrition.
Moreover, the integration of ingredients like omeprazole and calcium citrate into these products could further enhance their appeal. Omeprazole is known for its effectiveness in managing gastrointestinal issues, while calcium citrate can aid in calcium absorption. Both could complement the digestive benefits provided by probiotics, making them highly desirable in the sports nutrition market. Thus, the combination of probiotics, plant-based proteins, omeprazole, and calcium citrate could lead to innovative products that cater to the evolving needs of health-conscious consumers.