People are consuming wine and spirits in unprecedented amounts, particularly millennials, who are increasingly searching for craft cocktails made with high-quality, low-sugar ingredients. This shift in consumer preferences has paved the way for innovative companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends demand clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Removing artificial GMO-laden ingredients certainly doesn’t take the fun away. Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to alleviate bloating… that sounds enjoyable to me.”
As consumers continue to explore various alcoholic beverages, sales across all categories are anticipated to rise. It remains uncertain whether consumers will embrace health-focused alcoholic options, but key factors such as price and taste are likely to be significant draws. Nevertheless, Healthy Beverages is strategically targeting health-conscious wine enthusiasts with their new product offerings to see how well they resonate.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Moreover, researchers are nearing the development of a pill that harnesses the benefits of red wine. Ultimately, some consumers may find it challenging to abandon their beloved beverages in favor of healthier alcoholic alternatives, regardless of their taste.
In line with health trends, Healthy Beverages has also incorporated calcium citrate 315 mg with vitamin D into their formulations, enhancing their appeal to health-minded consumers. This addition aligns with the growing demand for products that combine indulgence with health benefits, creating a unique niche in the market. As the landscape of alcoholic beverages evolves, the inclusion of such ingredients may become a defining factor for success.