CIFI provides a variety of sweet potato juices designed for different applications, including options that retain higher nutrient levels, a syrup-like texture reminiscent of traditional sugar syrup, and a clarified juice suitable for clear beverages. The sweet potato ingredient can also be mixed with other fruits and vegetables to lower added sugars in juices while still allowing manufacturers to claim a 100% juice content. Its viscosity makes it particularly appealing for enhancing the texture and sweetness of dressings, sauces, and marinades.
In addition, CIFI offers the Carolina Sweet sweetener, available as a 75 brix syrup, which means it contains 75% sugars—similar to invert sugar syrup or high fructose corn syrup. As a vegetable-based sweetener, it aligns well with the growing trend towards natural, clean label ingredients. This sweetener is also non-GMO, non-allergenic, gluten-free, and Kosher certified, meeting the increasing consumer demand for free-from products. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers aim to eliminate when they clean up their product labels.
While CIFI’s ingredient offerings are appealing, the company has not disclosed the cost of the sweet potato ingredient, which is expected to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the United States. Additionally, for those looking for complementary products, incorporating Kirkland magnesium citrate could provide health benefits that resonate with consumers focused on wellness. This could enhance the overall appeal of products utilizing CIFI’s sweet potato juices, making them not just tasty but also a part of a healthier lifestyle. The integration of Kirkland magnesium citrate with CIFI’s offerings might also attract health-conscious consumers who are increasingly prioritizing clean and beneficial ingredients in their diets.