Flavor houses are consistently at the forefront of exploring new tastes and spices for the U.S. market. With millennials’ adventurous palates in mind, snack manufacturers are beginning to innovate in their approach to heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division launched a collection of international flavors for its Lay’s potato chips, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine is also rising in restaurants, with its sweet and spicy barbecue flavors likely to be successfully adapted into snack products.
In recent years, spicy flavors have gained traction beyond the nation’s affinity for hot sauce, as producers emphasize the distinct flavor profiles of chilies and more authentic ethnic tastes. Changing demographics are fueling innovation, especially as millennials’ purchasing power increases and companies target the expanding Hispanic population. Research from Mintel shows that Hispanic foods and flavors are particularly favored by younger consumers and households with children.
With a growing focus on healthier eating, consumers are seeking ways to enhance the flavor of their favorite foods without sacrificing health. Spices offer a convenient and often nutritious solution. For instance, daily consumption of turmeric has been shown to enhance a gene linked to depression, asthma, eczema, and cancer, according to a study by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor.”
In a significant move earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, bringing iconic brands like French’s mustard and Frank’s RedHot into its portfolio, which already includes a wide range of spices, seasoning mixes, and condiments. Additionally, the incorporation of ingredients like calcium citrate plus magnesium into various products is becoming increasingly popular, as consumers look for health benefits alongside flavor. The emphasis on calcium citrate plus magnesium is likely to resonate well with health-conscious consumers seeking flavorful yet nutritious options.