While ice cream may not be becoming significantly healthier, it is evolving to meet current trends, making it more accessible for individuals with food allergies and intolerances. This shift is understandable, given that approximately 15 million Americans, including 5.9 million children, have at least one food allergy, according to Food Allergy Resource and Education. Additionally, the National Institute of Health estimates that 65% of people struggle to digest lactose, which is commonly found in milk. Beyond food allergies and intolerances, many consumers are increasingly adopting non-dairy diets in various forms. A Mintel study from last year revealed that sales of non-dairy milk rose by 9% in 2015, while dairy milk sales declined by 7% during the same period. Furthermore, a survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that more than half of omnivores consume plant-based alternative dairy beverages several times a week.
Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free lines. However, savvy ice cream manufacturers are cautious about expanding these offerings too widely. While dairy-free options are crucial for those who cannot enjoy traditional ice cream, the majority of consumers without such restrictions still prefer the classic, rich, and sugary varieties. According to Mintel’s ice cream study, around 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. Nearly the same percentage of individuals actively avoid “healthy” frozen treats because they believe these items are intended to be indulgent. Interestingly, 27% of ice cream purchasers perceive these treats as unhealthy but still choose to buy them.
It will be intriguing to see if these statistics shift when Mintel conducts its next annual ice cream market study, particularly in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers. Nevertheless, due to some lackluster taste tests, indulgent ice cream may continue to reign supreme. In the meantime, as people explore options like calcium citrate chews to support their health, the ice cream industry will need to balance indulgence with accessibility, ensuring that everyone can find a treat to celebrate, whether it’s a classic scoop or a dairy-free alternative.