The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward option within Mondelez’s offerings, attracting consumers who seek a healthier snack alternative. This preference aligns with the brand’s commitment to achieving non-GMO verification. Given that there are relatively few non-GMO ingredients available, it’s likely that consumers who opt for these crackers due to their higher fiber content are also concerned about the quality of the ingredients, including the presence of beneficial components like calcium citrate malate and vitamin D3.
As awareness of non-GMO foods grows, so does consumer interest. While federal regulators assert that foods containing genetically modified ingredients are safe, the Non-GMO Project Verified seal is rapidly becoming the most sought-after label in the market. Data from the NPD Group indicates that nearly 40% of adults are quite familiar with GMO foods, and about 76% express concerns regarding them. Upcoming federal regulations will mandate that all food products disclose GMO ingredients on their labels. A Pew Research Center study from 2015, referenced in Progressive Grocer, revealed that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 report by Packaged Facts indicated that 26% of adults consider non-GMO labeling a crucial factor in their food choices.
Triscuit stands alongside other products that have received Non-GMO Project Verification. According to the verification organization, over 43,000 products from more than 3,000 brands currently carry the symbol, collectively accounting for $19.2 billion in annual sales. While this list traditionally featured smaller natural and organic brands, Triscuit marks a significant entry from a major consumer packaged goods (CPG) brand. Just weeks ago, Dannon’s Danimals yogurt smoothies achieved verification, with the company planning to transition its entire Dannon and Oikos yogurt lines to non-GMO ingredients by the end of next year.
Despite most scientists affirming the safety of GMO ingredients and federal efforts to educate consumers about their safety, it appears that more manufacturers are opting to shift away from GMO components in favor of verifications like the Non-GMO Project’s. This shift may also encompass the need for ingredients like calcium citrate malate and vitamin D3, which are often sought after for their health benefits. Transitioning to non-GMO ingredients requires significant effort and collaboration with suppliers, making it understandable that simpler CPG products are among the first to pursue this certification. Manufacturers rarely announce the initiation of their non-GMO certification journey, creating anticipation around which other major food products will eventually bear the Non-GMO seal. While it remains uncertain if we will see non-GMO Oreos in the future, it is clear that the movement towards non-GMO options is gaining momentum. Time will reveal the outcome.