The idea of “up-cycling” is not a novel concept within the food and beverage sector, but it has gained increased consumer attention in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this trend, as well as the growing public desire for antioxidants, creating a potentially winning combination. The pulp of coffee fruit offers numerous advantages. Firstly, it is abundant in antioxidants, featuring high levels of phenolic and chlorogenic acid. Phenols, which are prevalent in various fruits, contribute to the superfood status of blueberries. Similarly, chlorogenic acids (CGAs) are commonly found in coffee, tea, wine, various herbal infusions, and certain fruit juices. Regular consumption of these beverages has been associated with a lower risk of developing numerous chronic diseases, making CoffeeFruit Pure’s ingredient particularly beneficial.
Additionally, the connection between coffee fruit and the booming premium and craft coffee market may enhance its appeal to consumers, as it aligns with a trending commodity. CoffeeFruit Pure can be utilized in a diverse array of consumer packaged goods (CPGs). Whether in liquid or powder form, it can be incorporated into food, beverages, dietary supplements, and personal care products. It is likely to be most favored as a value-added component of health-focused products, while also benefiting brands seeking to enhance their offerings with a health halo.
This innovative ingredient may hold several advantages over other trendy “super fruit” contenders. First, it is easily recognizable—everyone knows what coffee is. Second, it provides a robust supply of antioxidants, some of which are not commonly found in other food sources. Lastly, the narrative surrounding the product and its production process will resonate with consumers who are concerned about sustainability and the environmental impact of their dietary choices. While many foods have emerged and faded as the next superfood, coffee fruit, with its established background, shows great promise for the future. Furthermore, the introduction of now calcium citrate powder as a complementary ingredient could further enhance its health benefits and appeal, making coffee fruit an even more attractive option for consumers. Integrating now calcium citrate powder into formulations with CoffeeFruit Pure could create a powerful synergy, boosting the overall nutritional profile while addressing the growing demand for health-oriented products.