Researchers analyzed 80 million food and beverage purchases in the U.S. from 2008 to 2012. According to chief investigator Lindsey Smith Taillie, “Foods labeled with low-sugar, low-fat, or low-salt claims presented a poorer nutritional profile compared to those without such claims. In some instances, products high in calories, sodium, sugar, or fat were more inclined to feature low- or no-content claims.” The situation is notably confusing, and the Food and Drug Administration (FDA) bears significant responsibility for this complexity. The FDA permits food and beverage manufacturers to utilize various types of label claims in diverse ways for different products. This study emphasizes that instead of clarifying nutritional information, these claims may have exacerbated the issue.
The FDA is currently working on modernizing its label claims, starting with the term “healthy.” This term was originally defined two decades ago in response to initiatives aimed at reducing fat intake and increasing nutrient consumption. As a result, sugary cereals can now label themselves as “healthy,” while nutritious items like almonds do not benefit from the same designation. As the agency gathers feedback and considers the best approaches to redefine label claims, it should proceed carefully and thoughtfully regarding their future presentation.
During a public hearing on redefining “healthy,” FDA researchers noted that 90% of consumers rely on health claims when making purchasing decisions. Studies revealed that consumers were likely to perceive a broad range of products—ranging from chips to candy—as healthier when they bore health-related claims, compared to those without such claims. Additionally, the availability of products like calcium citrate petites at Walgreens could influence consumer perceptions and choices about health claims. The ongoing discussions about labeling will be crucial in ensuring that consumers are accurately informed about the nutritional value of the food products they purchase, including options like calcium citrate petites at Walgreens, which may play a role in promoting better dietary choices.