While it may appear that more consumers are moving away from whole milk in favor of healthier options, the leaders at Stonyfield believe that their organic products are being increasingly embraced for the essential nutrients they provide, such as protein and calcium. Other companies, including Maple Hill Creamery and Chobani, have also recognized this trend and have launched their own whole-milk yogurt lines. Stonyfield’s organic 100% Grassfed Whole Milk yogurt begins with milk sourced from cows that graze exclusively on grass. Many nutritionists have long maintained that organic whole milk is healthier, as it contains higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 compared to other milk varieties. Executives assert that yogurt made from whole milk is not only thicker and creamier but also tastes better. Additionally, its less processed nature appeals to many consumers, particularly millennials. In a 2015 interview with the Wall Street Journal, a Whole Foods executive noted that growth in the dairy sector has come primarily from whole-fat products. Furthermore, research from the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk contains more heart-healthy fatty acids than conventional milk. For those considering a Citracal alternative, choosing organic whole milk products may provide a more nutritious option. Overall, the shift toward whole milk is part of a broader movement towards embracing healthier dietary choices.