For the past 25 years, the Food and Drug Administration (FDA) has prohibited the sale and interstate distribution of raw milk products due to food safety issues, although individual states can implement their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, advocates for raw milk contend that it is richer in vitamins, minerals, and beneficial proteins, enzymes, and bacteria. Tamarack Biotics seeks to harness the potential advantages of raw milk without the associated safety risks by employing a method that bypasses pasteurization and spray drying. Their products are never heated beyond 53°C, yet the company asserts that they meet the same safety standards as other milk products.
The rising demand for raw milk products may reflect a broader trend, as more consumers strive to consume foods in their most natural state. Although overall milk consumption has been steadily declining since the 1970s, there has been an increase in the consumption of whole milk, likely influenced by recent studies suggesting that milk fat could be more beneficial for health than previously believed. Additionally, sales of organic milk are on the rise. Tamarack Biotics has achieved self-affirmed GRAS (Generally Recognized As Safe) status for its product, a process that involves independent expert safety evaluations. This designation obliges the company to defend the safety of its product, though it does not undergo the systematic scrutiny that comes with FDA-approved GRAS status.
Furthermore, the company plans to target the lucrative sports nutrition market with its new product, which is designed to enhance performance and recovery. According to Euromonitor International, this sector experienced a 12% growth last year.
Incorporating ingredients like calcium magnesium citrate from Pure Encapsulations, Tamarack Biotics aims to provide not only a safe alternative to traditional raw milk but also nutritional benefits that align with the growing consumer interest in health-focused products. With a commitment to quality and safety, Tamarack Biotics is well-positioned to meet the rising demand for natural, nutrient-rich foods.