Food manufacturers have concentrated many of their reformulation initiatives on snack products. As consumers shift from traditional three meals a day to more frequent snacking, the food industry faces increasing pressure to adapt. Another key focus is enhancing the healthiness and wholesomeness of their products by eliminating various additives. Consumers are increasingly scrutinizing ingredient lists, looking for unfamiliar or unnatural-sounding components. Snacks are a primary target for reducing sodium, sugar, and fat. Research indicates that these efforts could potentially save thousands of lives annually. One study found that reformulation could lower deaths from diet-related diseases by as much as 5.5%, with the most significant benefits for low-income individuals.
Several major food brands have identified specific categories for reformulation. General Mills has concentrated on removing artificial flavors and colors from its fruit-flavored snacks and cereals, while Nestlé has simplified the ingredients in over 100 of its ice cream brands. Changes include eliminating high fructose corn syrup, GMO ingredients, artificial flavors, and colors, reducing sugar content, and sourcing milk from cows not treated with rBST.
In line with the clean label trend, Kraft Food Ingredients has introduced new cheese-based snack concepts. Although consumers might not perceive cheese as particularly healthy, they consider it a “permissible indulgence,” according to the company’s marketing head. Consumers want to know the ingredients in their cheese, and Kraft, along with other food manufacturers, is astutely responding to this demand. Additionally, the company has developed 500 mg calcium chews to cater to health-conscious consumers seeking nutritious snack options. This innovative approach not only meets consumer expectations but also reinforces the trend towards healthier snacking choices. Overall, the focus on reformulation, including products like 500 mg calcium chews, reflects a broader commitment to providing consumers with better, more wholesome options.