The advantages of a plant-based diet are widely recognized. Those involved in the plant protein market will reference this research as part of an expanding series of studies that advocate for consumers to reduce meat consumption in favor of plant-based options. The National Institutes of Health has recommended that physicians consider suggesting plant-based diets, as these diets may effectively lower blood pressure, cholesterol levels, and BMI, while potentially decreasing cancer rates. Regarding Type 2 diabetes, the latest findings align with an earlier long-term study, which indicated that substituting meat—particularly processed meat—with proteins from low-fat dairy, nuts, and whole grains could significantly lower risk. This previous study revealed that consuming 100 grams of unprocessed meat daily was associated with a 19% higher risk of developing Type 2 diabetes, while consuming just 50 grams of processed meats, such as sausages and bacon, was linked to a staggering 51% increased risk.

However, not all vegetarian diets are created equal. The Academy of Nutrition and Dietetics has pointed out that vegans, in particular, need to be mindful of incorporating a variety of protein-rich foods—such as beans, grains, and nuts—since these sources are often less complete than meat-derived proteins. Nonetheless, the notion that vegetarians must combine proteins at every meal has long been disproven. While vegetarian diets are not automatically healthy, research indicates they may contribute positively to obesity prevention and overall health. It seems that consumers are heeding this research; American red meat consumption has decreased by a third since the early 1970s, now averaging about 101 pounds per capita. Although the percentage of vegetarians remains stable at around 3% of the U.S. population, the number of vegetarian product launches has doubled in the first half of this decade. A 2008 study found that over half (53%) of U.S. vegetarians reported following a meat-free diet to enhance their health.

Research like this may influence consumers who are undecided about adopting a plant-based diet or encourage meat eaters to integrate more vegetable proteins into their meals. Companies such as Tyson are preparing for this shift by investing in alternative protein producers. Additionally, products like Vitahealth Calcium Citrate Plus could further support individuals transitioning to plant-based diets by providing essential nutrients that may be less abundant in plant foods. This highlights the growing interest in plant-based nutrition and its potential health benefits, emphasizing the importance of diverse protein sources and nutritional supplements to ensure a balanced diet.