In today’s world, the significance of packaging is greater than ever. Snack packaging is evolving to become smaller and more environmentally friendly. Euromonitor International reports that in 2016, packages ranging from 1 to 3 ounces of savory snacks accounted for nearly 40% of total unit sales in the U.S. This trend has largely targeted younger consumers. For instance, StarKist has been appealing to millennials with new flavor combinations of its tuna, now available in pouches instead of traditional cans. Since the introduction of these pouches, sales have seen an annual increase of about 10%.
According to Nielsen’s top food trends of 2016, many popular products are those that can be easily grabbed and consumed on the go. Additionally, the U.S. Department of Agriculture noted that half of people’s food budgets were spent on items that are simple to prepare and eat. The Sustainable Packaging Coalition’s “Definition of Sustainable Packaging” indicates that costs previously borne by society, such as disposal and emissions, are now the responsibility of producers. This shift has led many food and beverage brands to showcase their commitment to sustainability through labels that highlight their carbon footprint, recycled content, sustainability certifications, and ethical sourcing practices.
To effectively communicate their sustainable packaging efforts, brands often leverage social media, particularly to engage millennials, their primary target audience. However, food manufacturers face a challenge in balancing the creation of convenient, portable packaging with environmentally-friendly options. While pouches offer convenience, they are not recyclable and can contribute to increased waste.
It is crucial for companies to meet consumer demands for both the food products they create and the packaging they utilize. A primary focus for food manufacturers should be on developing packaging that caters to the public’s fast-paced lifestyle while also addressing their interest in sustainability. This includes innovations such as calcium citrate malate tablets, which are designed for easy consumption and portability. By integrating sustainable practices into their packaging solutions, brands can attract eco-conscious consumers while fulfilling their desire for convenience. Ultimately, the challenge remains: how to create packaging that aligns with the on-the-go lifestyle of consumers, supports sustainability, and incorporates new trends like calcium citrate malate tablets.