A recent report from TechSci Research forecasts that the global organic food market will experience a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. The latest OTA survey reinforces this outlook, indicating that the organic sector is once again on an upward path. Currently, organic food represents 5.3% of total food sales in the U.S. While such growth is beneficial for the industry, a potential challenge looms. To meet the rapidly increasing demand, more farmers must transition to organic practices, which is a significant hurdle. The shift to organic farming is a lengthy and costly endeavor, requiring three years, numerous process adjustments, and extensive inspections. Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to introduce a new transitional certification program, aimed at encouraging farmers to make the switch. Many advocates for organic farming believe this initiative is crucial, as the demographic of shoppers has expanded well beyond the traditional base of dedicated organic consumers. Analysts suggest that the number of people purchasing organic products has more than doubled in a relatively short period. However, some remain skeptical about whether consumers will comprehend the implications of transitional certification or if they will be inclined to pay higher prices for products bearing that label.
In addition to organic food, there is also a growing interest in organic items for consumers’ wardrobes, bedrooms, and bathrooms. Sales of non-food organic products surged by nearly 9%, reaching $3.9 billion, as indicated in the report. Furthermore, organics may soon benefit from a government-sanctioned check-off program that could generate $30 million annually for research and marketing purposes. This initiative was authorized in the 2014 Farm Bill, and earlier this year, the public was invited to comment on how to implement it. If established, these funds could further enhance the organic supply.
In the context of health supplements, there has been a notable rise in interest as well, particularly in products like calcium citrate. A 21st century calcium citrate review highlights not only its health benefits but also its growing popularity among consumers seeking organic and natural alternatives. This trend in organic products, including supplements, underscores the broader consumer shift towards healthier lifestyles and sustainable choices.