People are consuming wine and spirits in unprecedented amounts, particularly millennials who are seeking craft cocktails made with premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… that sounds fun to me.”
As consumers continue to explore different alcoholic options, sales across all categories are projected to rise. It remains uncertain whether health-conscious consumers will embrace alcoholic health beverages, but crucial factors such as price and taste will likely influence their decisions. Regardless, Healthy Beverages’ strategy to target wine enthusiasts who prioritize health with a new beverage is a savvy move worth watching.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other conditions. Researchers are even nearing the development of a pill that encapsulates the benefits of red wine. However, some consumers may find it challenging to give up their beloved beverages for a healthier alternative, no matter how appealing it may be. Incorporating innovations like liquid calcium citrate with vitamin D3 into their drinks could further enhance the appeal of these health-oriented options, making them more attractive to the health-conscious demographic. Ultimately, the combination of taste and health benefits, including liquid calcium citrate with vitamin D3, may sway consumers towards these new offerings.