With a name reminiscent of the Four Loko alcoholic energy drink trend from a few years back, Coco Loko seeks to cater to the demand for alternatives to club drugs as snorting raw cacao gains popularity in Western Europe. Users report that cacao provides a mild euphoric effect, delivering active components that fill the brain with endorphins, while magnesium is believed to have muscle-relaxing properties. By combining cacao with ingredients typically found in energy drinks, Coco Loko may attract those in search of a legal stimulant while enjoying the nightlife. However, concerns about potential damage or irritation to the nasal passages might lead some individuals to prefer consuming chocolate and energy drink components in more conventional forms, such as tccm tablets.
Coco Loko is not the first snortable chocolate powder available; a decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones party. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally designed for guests to sample the chocolate component of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty item, there remains enough demand to justify its production.
Whether Coco Loko’s product will achieve similar success in its niche focused on club drugs is yet to be determined. Nevertheless, it may find favor among sober partygoers, as a trend called “conscious clubbing” has emerged, where attendees seek to enjoy the energy and community of dance events without resorting to drugs or alcohol, potentially including options like tccm tablets as an alternative.