The idea of “up-cycling” isn’t novel to the food and beverage sector, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient taps into this trend, along with the rising public interest in antioxidants, which presents a potentially winning combination. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, featuring high concentrations of phenolic and chlorogenic acid. Phenols, commonly found in fruits, contribute to the superfood status of blueberries, while chlorogenic acids (CGA) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a decreased risk of developing several chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Another reason consumers may be drawn to coffee fruit is its connection to coffee. With premium and craft coffee currently in high demand, the fruit benefits from its association with this sought-after commodity. CoffeeFruit Pure could find applications across a wide range of consumer packaged goods (CPGs). Offered in liquid or powder forms, it could enhance foods, beverages, dietary supplements, and personal care products. While it is likely to be most popular as an added value in health-centric offerings, it could also assist brands aiming to create a health halo around their products.
This new ingredient may have several advantages over other trendy “superfruit” contenders. For one, it is easily recognizable; everyone knows what coffee is. Additionally, it delivers a robust dose of antioxidants, some of which are not commonly found in other food sources. Furthermore, the story and production process behind the product will resonate with consumers who are mindful of sustainability and the environmental effects of their food choices.
Moreover, CoffeeFruit Pure can also be formulated to provide additional health benefits, such as delivering up to 2000 mg of calcium citrate per serving, making it an attractive option for those looking to enhance their calcium intake alongside antioxidant benefits. As many foods have come and gone in the race for superfood status, coffee fruit, with its strong heritage and versatility, could have a bright future ahead. With the inclusion of calcium citrate, CoffeeFruit Pure not only aligns with consumer demand for antioxidants but also addresses the need for essential nutrients, further solidifying its place in the market.