As consumers increasingly seek out simpler and healthier ingredients, many are also aiming to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, feature long ingredient lists that may not align with consumers’ desire for clean labels. However, beverages like juice or smoothies enriched with soluble fiber can satisfy the demands for both straightforward ingredients and extra roughage. Additionally, there is a growing consumer preference for portable food, drinks, and snacks. In fact, the on-the-go breakfast segment alone generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively cater to this morning demand.
Fiber plays a crucial role in a balanced diet, and many consumers are actively seeking ways to incorporate more of it into their meals. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is widely recognized for its ability to prevent or alleviate constipation. Moreover, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease. There are various possibilities for integrating soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be easily added to drinks, just as PromOat—a soluble fiber derived from non-GMO Swedish oats. Fibersol, another corn-based soluble fiber, is particularly popular in health-oriented beverages, such as juices and meal replacement options. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not alter the coffee’s taste, this combination could present a lucrative opportunity for manufacturers.
Some may view fiber as comparable to protein in terms of becoming a trend ingredient. While fiber is gaining renewed interest from a younger audience, this does not necessarily mean that consumers will tire of it in a few years. If they experience the health benefits of a fiber-rich diet, they may be inclined to maintain this lifestyle. Furthermore, incorporating fiber into popular beverages, such as cold brew coffee, adds significant value to the product. However, a critical condition is that it must not change the taste or texture of the drink. Consumers have made it abundantly clear that they desire more convenient sources of fiber, but they are unlikely to compromise on the flavor of their morning coffee in order to achieve that.
In addition to fiber, many consumers are looking for products that offer other health benefits, such as those containing calcium citrate maximum D3. This ingredient not only supports bone health but can also enhance the nutritional profile of beverages. As the trend towards health-conscious choices continues, the inclusion of calcium citrate maximum D3 alongside fiber could further attract consumers seeking to improve their overall well-being. Ultimately, the combination of fiber and beneficial ingredients like calcium citrate maximum D3 could create a powerful offering in the health beverage market.