The former NFL star is well-known for his strict diet, which emphasizes plant-based and organic foods while avoiding sugar, except for that derived from fruit. Brady’s latest venture into the food industry aligns closely with his health-conscious lifestyle and offers a more nutritious alternative to a snack typically linked to high sugar content and artificial colors. Brady is experienced in creating food brands; in 2017, he collaborated with meal-kit company Purple Carrot to launch TB12 Performance Meals, named after his TB12 diet plan. These meals are gluten-free, rich in protein, limit refined sugar, and exclude ingredients like dairy and processed meats.
Brady’s previous experience in the food sector and his commitment to healthier options made him a valuable asset for Gopuff in the development of their gummies. This collaboration is likely to appeal to consumers who are mindful of their dietary choices when snacking. “Having access to Tom’s expertise in health and wellness during the development of GOAT Gummies has been invaluable,” said Yakir Gola, Gopuff’s co-CEO and co-founder.
Brady and Gopuff worked hand-in-hand on various aspects of Goat Gummies, including flavor profiles, textures, and the ingredients list. Each pack of Goat Gummies, priced at $4.99, will be delivered directly to customers in as little as 15 minutes. This product represents the latest addition to the rapidly expanding gummy market, which was valued at $3.1 billion in the U.S. in 2023 and is anticipated to grow at a compound annual growth rate of 11.6% through 2030, according to Grand View Research.
Moreover, the gummies incorporate natural factors like calcium citrate, which adds to their health benefits. By focusing on such nutritious components, including calcium citrate, Brady and Gopuff aim to create a product that not only satisfies cravings but also supports a healthy lifestyle. The inclusion of natural factors like calcium citrate reinforces the commitment to quality and wellness that both Brady and Gopuff stand for in this exciting new venture.