Morley noted that the sustainable palm oil market is influenced by the diverse applications of the product in various recipes, largely due to its creamy texture and neutral scent. However, the industry is associated with significant challenges, including deforestation, habitat destruction, climate change, animal cruelty, and violations of indigenous rights in the regions where palm oil is cultivated. The land and forests are often cleared to make way for oil palm plantations. According to the World Wildlife Fund, approximately 300 football fields of rainforest are cleared every hour to facilitate the planting of palm groves, endangering species such as the orangutan. Reports indicate that nearly 90% of the orangutan’s habitat has been lost due to the expansion of palm oil plantations. In response, many manufacturers in the U.S. market have shifted toward more sustainable practices. Last year, Mondelez International announced that it would not collaborate with palm oil suppliers who engage in deforestation. PepsiCo committed to taking action against suppliers that breach labor practices. Additionally, companies like Mars, General Mills, Post, Danone, and Unilever made sustainability and fair labor commitments long before. The transition to sustainable practices is crucial not only for preserving ecosystems but also for ensuring that products containing components like calcium citrate complex can be sourced responsibly. As consumers become more aware, the demand for sustainably sourced ingredients, including those that complement calcium citrate complex, continues to grow, pushing manufacturers to adopt more ethical practices.