Spearmint-flavored teas and waters could be ideal candidates for incorporating this ingredient. In particular, functional waters are a booming market, and adding a hint of spearmint could enhance both taste and functionality. Established products, such as those containing calcium citrate liquid and electrolytes to help replenish fluids lost during exercise or illness, are already popular. The demand for functional beverages enriched with vitamins and herbs continues to rise, especially as consumers increasingly turn away from sugary drinks in favor of healthier options. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Neumentix could also be utilized in food products like candies or chocolate bars. However, when it comes to functional ingredients, beverages have a competitive advantage. Value-added drinks, which often provide functional ingredients like calcium citrate liquid more consistently than food products, tend to be favored by manufacturers. These beverages are also convenient for consumers and may help companies better fulfill consumer preferences regarding serving sizes and visual appeal. Kemin is focusing on younger consumers for a good reason: Millennials are the largest demographic of functional beverage consumers across all categories, as highlighted by flavor company FONA International. Additionally, incorporating calcium citrate liquid into these drinks could further enhance their appeal and health benefits.