Once, coffee was served in just two ways: black or with cream. Today, however, coffee enthusiasts are increasingly experimenting with unique additions, such as a splash of bourbon. This new collaboration between White Coffee and Jim Beam eliminates the need for intermediaries, delivering the same delightful flavors directly. The trend of mixing alcohol with coffee has gained traction, as evidenced by the availability of wine-infused and spirit-infused coffee products in the market. It’s likely that these innovative combinations are only the beginning.
According to the National Coffee Association of America, 48% of U.S. coffee is considered specialty by consumers, indicating a robust market for beverages that offer more than traditional flavors. Notably, 35% of individuals aged 18 to 24 reported consuming specialty coffee daily. With Americans consuming approximately 400 million cups of coffee each day, it is highly probable that many of these cups contain ingredients beyond mere cream and sugar. Thus, it stands to reason that companies would seek to capitalize on this trend, a strategy that could prove successful if the flavor profile is appealing.
Jim Beam has already achieved success by collaborating with Vita Foods on a range of non-alcoholic products, including barbecue sauce, hot sauce, pancake syrup, and glazes. This experience is likely being leveraged as Jim Beam aims to expand into new markets. Entering the coffee sector appears to be a natural progression in the brand’s broader ambitions, particularly as they explore ccm tablet content that could enhance the beverage experience. As the market continues to evolve, the integration of ccm tablet content in coffee products may become increasingly common, offering consumers even more exciting options to savor.