People are consuming wine and spirits in unprecedented quantities, particularly millennials who are seeking craft cocktails made with premium ingredients that are low in sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that have caught the eye of consumers. “Many consumer trends are demanding clean, natural ingredients,” stated Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating—this seems enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are anticipated to rise. It remains uncertain whether health-conscious consumers will embrace alcoholic health beverages, but key factors influencing their choices will likely include price and taste. Nonetheless, Healthy Beverages is making a wise decision by targeting wine enthusiasts who are also health-conscious with their innovative product.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even approaching the development of a pill that encapsulates the benefits of wine. However, some consumers may find it challenging to give up their beloved beverages in favor of healthier alcoholic alternatives, regardless of how appealing the flavors may be.
Incorporating elements like nature’s way calcium and magnesium citrate into their offerings could further enhance the appeal of these alcoholic beverages, addressing the demand for clean, natural ingredients. As the market evolves, the combination of taste and health benefits—such as those found in nature’s way calcium and magnesium citrate—could play a pivotal role in attracting consumers. Ultimately, Healthy Beverages is positioned to test the waters with their innovative approach, appealing to those who appreciate both wine and wellness.