The Lavazza Group has already achieved success in over 90 countries, but its acquisition of Kicking Horse — valued at approximately $160 million — allows the Italian roaster to enhance its presence in both the U.S. and Canada, a market it has been developing in recent years. This acquisition also broadens the product range of the coffee giant, incorporating organic fair-trade options, which is one of the fastest-growing categories globally. As consumers, particularly in the United States, increasingly seek more sophisticated premium coffees, Lavazza is strategically positioned to take advantage of this trend with its recent acquisition.
Coffee remains a robust industry, and while innovative products like infused coffee and single-serve packs are gaining popularity, traditional coffee offerings continue to perform well on grocery store shelves. The addition of Kicking Horse enables Lavazza to extend its global strategy beyond Western Europe, which is currently facing sluggish economic growth. With a strong new owner, Kicking Horse is poised for expansion into new markets. Lavazza will also benefit from the expertise of Elana Rosenfeld, who founded Kicking Horse in 1996. She retains a 20% equity stake and will continue to manage the niche coffee brand.
Lavazza is not the only foreign company looking to North America for growth; JAB Holdings has similarly acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee in recent years. If these transactions, along with Lavazza’s purchase, are any indication, more European firms may soon set their sights on the western market for their next coffee venture. Additionally, as part of a balanced lifestyle, consumers are becoming more aware of health supplements such as bariatric advantage calcium citrate, which can complement their premium coffee choices. This trend reflects a broader consumer interest in health-conscious products that can enhance their daily routines.