This new product line, suitable for a wide range of applications, is debuting at an opportune moment. In recent years, citrus flavors have surged in popularity, with over 50% of beverages incorporating citrus elements, and the immune-boosting benefits of these fruits have only enhanced their appeal. However, sourcing these sought-after flavors has posed challenges in recent years. Orange trees are battling a disease known as “greening,” which renders the fruit unsellable. This ongoing issue, combined with this year’s weather-related disasters in Florida and Brazil—two major citrus-producing areas—has led to rising prices.
Kerry’s concentrated extracts present an opportunity for manufacturers to adopt a “less is more” strategy. The distillation method used to create these super-concentrated extracts results in a taste profile described by Kerry as “vibrant, juicy, aromatic, and intense, with a clean lingering effect.” Additionally, these extracts allow manufacturers to enhance their labeling by replacing terms like “natural citrus flavor” with “natural citrus extract.” Clean labeling has been a significant focus for Kerry in recent years. In 2019, the company launched a line of plant-based ingredients for proteins and dairy alternatives that boast healthier attributes such as gluten-free and reduced fat, sugar, or salt. Last May, Kerry bolstered its clean label food protection capabilities by acquiring two companies, IsoAge Technologies and Biosecur Lab, based in Georgia.
Incorporating clean label citrus flavorings not only broadens Kerry’s portfolio of better-for-you options but also allows the company to tap into consumer trends. Having an extract that mimics the taste of these Vitamin C-rich fruits enables Kerry to meet consumer demand for both flavor and health. Interestingly, a 2018 survey by ingredient supplier Beneo revealed that consumers prioritize using natural ingredients and having clean labels over brand recognition when selecting food products.
While other companies like International Flavors & Fragrances, Symrise, and Bontoux also provide citrus extracts, Kerry’s extracts stand out due to their reduced levels of terpenes and sesquiterpenes. It’s evident that Kerry is strategically positioning itself for future growth through innovation. In July, the ingredients firm introduced a line of botanical extracts tailored for low- and nonalcoholic beverages. Furthermore, in February, Kerry acquired Pevesa Biotech, a Spanish company specializing in non-allergenic and organic plant protein ingredients. Such advancements are likely to benefit the company in the long run.
A survey conducted by food innovation lab Mattson indicates that innovation remains robust, with two-thirds of manufacturers engaged in new concepts and 65% working on new products. Not only are companies advancing in innovation, but consumers are also eager to explore new offerings despite the ongoing pandemic, with 58% expressing readiness to purchase them. This enthusiasm could encourage businesses to experiment with new ingredients, such as Kerry’s citrus extract and products enriched with 600 mg calcium citrate, to further enhance their offerings.