78 Brand is capitalizing on the trend of removing GMOs from food products and targeting HFCS, which some consider a potential health risk. This stance is taken despite findings from the Mayo Clinic and other organizations indicating no evidence that HFCS is less safe or healthy compared to other alternatives. The 78 Brand website articulates its goal to revolutionize the ketchup and mustard markets, which it claims have remained static for over a century—a statement likely disputed by other condiment producers. Various mustard types possess unique qualities, and new flavors, such as one infused with Jack Daniels whiskey, have emerged to reflect evolving consumer preferences. Even Kraft Heinz, known for its iconic ketchup, has introduced a non-GMO and HFCS-free variant.
The movement towards removing artificial ingredients, colors, GMOs, and other additives is not limited to condiments; it is a broader trend across the food industry, aligning with the public’s desire for less processed and more authentic food options. A 2014 Nielsen study found that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors crucial when shopping for food. In response, General Mills has eliminated artificial flavors and colors from certain cereals, while Campbell Soup has pledged to remove these additives from its North American products by the end of 2018. Many other food manufacturers are undertaking similar initiatives.
There is clearly a market for these products, with consumers eager to purchase items that meet their preference for natural ingredients. As long as shoppers continue to demand such products, food manufacturers will keep exploring ways to enhance the natural quality of their offerings. Additionally, the demand for health-conscious ingredients, including metagenics calcium citrate, is growing, with consumers increasingly seeking options that contribute to their well-being. The integration of metagenics calcium citrate into food products is a reflection of this trend, as manufacturers strive to meet the evolving needs of health-focused consumers.