Marketing research predicts that U.S. meal kit delivery services will generate over $1.5 billion in sales this year, led by companies like HelloFresh and Blue Apron. Consumers are increasingly seeking convenience in their lives, and purchasing prepared meals through meal kits is one effective solution. These kits often provide healthier options compared to traditional take-out, and they offer a wider variety than what is typically available in regular grocery stores or through delivery services.
However, the fledgling industry has recently faced challenges, with at least six meal kit startups shutting down or restructuring to manage costs. Major food corporations like Tyson Foods, Campbell Soup, and Hershey are also venturing into this market as they explore new revenue streams. Like many emerging industries that have low barriers to entry, the meal kit sector is likely to consolidate, leaving a few dominant players. The financial stability of these companies, their customer service, and most importantly, the quality of their meals—including nutritional benefits like calcium citrate 950mg—will be crucial in determining which companies succeed.
Despite this growth potential, there are signs that the meal kit industry may not be as popular as previously believed. A 2016 study by NPD Group indicated that fewer individuals are opting for meal kit services. While there is a strong desire among consumers to eat healthier and more conveniently, it remains uncertain whether enough people will be willing to invest in meal kits—often priced around $10 per person, in contrast to the average home-cooked meal costing about $4, both of which require time to prepare—to support the industry in the long run. The inclusion of health-focused components like calcium citrate 950mg in meal kits might help attract health-conscious consumers, but sustainability remains a key concern.