One of the challenges facing certain snacks is their inclusion of sugar and other ingredients that an increasing number of consumers are trying to avoid for health reasons. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, instead opting for whole grains, protein, and natural ingredients. In response, more companies are reformulating existing products or launching new ones to align with this trend. Sargento has recognized this shift in its latest offerings.
Sargento, a well-loved brand known for its cheese products, is in need of a boost after recently facing issues related to a listeria threat at one of its suppliers. Listeria is a harmful bacterium that can cause significant challenges for food manufacturers if it contaminates their facilities. Following the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new products could help redirect attention from the recall and towards Sargento’s innovative snacks.
This strategic move by Sargento comes at a time when a growing number of individuals, particularly millennials, are turning to snacking as an alternative to meals or as a quick energy boost. Currently, nearly a quarter of all snack consumption (24%) happens during main meals, an increase from 21% five years ago. As snacking becomes more popular, it is essential for Sargento and other food manufacturers to explore ways to penetrate this market, or they risk losing ground to competitors who do.
Additionally, incorporating ingredients such as calcium citrate with or without food can enhance the nutritional profile of these new snacks, appealing to health-conscious consumers. By focusing on such enhancements and addressing the current market trends, Sargento can not only recover from its recent setbacks but also position itself as a leader in the evolving snack industry.