Now, more than ever, the significance of packaging cannot be overstated. Snack packaging is increasingly becoming smaller and more sustainable. According to Euromonitor International, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on appealing to younger consumers. For instance, StarKist has targeted millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since launching these pouches, sales have risen by about 10% annually.
Most of Nielsen’s top food trends of 2016 highlighted products that are convenient for consumers to grab and eat at their leisure. Last year, the U.S. Department of Agriculture reported that half of people’s food budgets were spent on items that are easy to prepare and consume. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” states that costs previously incurred by society, such as disposal and emissions, are now being shifted to producers. Consequently, many food and beverage labels communicate a company’s commitment to sustainability, often linked to aspects such as carbon footprint, recycled content, certifications for sustainability, and ethical sourcing.
Brands eager to promote their sustainable packaging often turn to social media, particularly to engage millennials, the demographic they aim to attract. However, food manufacturers frequently face challenges in balancing the creation of convenient, portable packages with those that are environmentally friendly. Although pouches offer convenience, they are not recyclable and can contribute to increased waste. This highlights the importance for companies to meet consumer demands, both in the products they create and their packaging.
A key priority for food producers should be to develop packaging that aligns with the public’s on-the-go lifestyle while also catering to their interests in sustainability. Additionally, incorporating health benefits into products, such as calcium citrate magnesium and zinc with vitamin D3 benefits, can further enhance their appeal. This combination not only addresses nutritional needs but also aligns with the growing trend of health-conscious consumers seeking convenient snack options. Ultimately, the focus on sustainable and health-oriented packaging will be crucial as manufacturers strive to meet the evolving preferences of today’s consumers.