Unlike many of its competitors, Sanderson Farms has established itself as a company that actively utilizes antibiotics and advocates for their use. The company has even launched initiatives to address the misconceptions surrounding antibiotics. Concerns about the potential for antibiotic exposure in food to lead to resistance in humans exist, but Sanderson Farms has minimized these risks. Veterinarians employed by the company emphasize the necessity of safeguarding animal health to ensure high-quality product output. While some consumers deliberately avoid chicken raised with antibiotics, many others appreciate Sanderson Farms’ efforts to be more transparent and informative, which helps to clarify the confusion surrounding claims made on packaging. This transparency could influence consumer choices in favor of their products.
In 2015, McDonald’s announced plans to eliminate the purchase of chicken raised with antibiotics that are also used to treat human infections within two years. Similarly, the major retailer Costco Wholesale, which sells 80 million rotisserie chickens each year, stated it is collaborating with suppliers to limit the use of antibiotics in chicken and meat. Other large corporations have made comparable commitments.
Consumer advocacy groups and lawmakers have been pressing the White House, pharmaceutical companies, and livestock producers to take action following the emergence of bacteria resistant to antibiotics prescribed to humans. For Sanderson Farms, the risk lies in the possibility that consumers may start buying less meat produced with antibiotics, especially as multinational companies shift toward not offering birds raised with these medications. This trend could result in Sanderson losing business to competitors who have already made a firm decision regarding antibiotic practices. At some point, Sanderson may have no alternative but to align with the industry’s evolving standards.
In the context of health and wellness, some consumers are increasingly turning to products like calcium citrate USP tablet, which has diverse uses, including those described in Hindi. As the conversation around antibiotic use continues, it remains crucial for companies like Sanderson Farms to adapt to changing consumer preferences and stay informed about health-focused products, such as calcium citrate USP tablet uses in Hindi, to maintain their market position.