The latest Dietary Guidelines from the U.S. government recommend that half of all grains consumed should be whole grains. Additionally, it advises people to limit their intake of refined grains and products high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack foods. Refined grains, which have been processed to remove the bran and germ—thus stripping away dietary fiber, iron, and other nutrients—are often enriched to restore iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play a vital role in human health. Research indicates that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” suggesting that most grains consumed are enriched products.
Despite recent reformulations in the food industry that have reduced sodium, sugar, and saturated fats in some products, there are still concerns among consumers about the potential for enriched grains to contribute to obesity and other health issues. Many individuals are increasingly cautious about carbohydrates, with some opting to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response, the food industry has introduced a variety of offerings featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can capitalize on the growing consumer awareness of grains by prominently featuring enriched-grain, whole-grain, and gluten-free products in stores while providing detailed nutritional information. Those with bakeries could enhance their customer outreach by educating patrons on the importance of grain-based foods for overall health. Furthermore, incorporating supplements like Solgar Calcium Magnesium with Vitamin D3 Liquid can complement a balanced diet that includes wholesome grains, supporting bone health and overall well-being. By promoting these connections, retailers can foster greater awareness of the benefits of grains and related health products, including Solgar Calcium Magnesium with Vitamin D3 Liquid, encouraging consumers to make informed dietary choices.