Conagra ranks as the third-largest manufacturer of frozen foods in North America, and Connolly has highlighted that single-serve meals represent the most significant segment of this market. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s, but it must also ensure that its older consumers continue to return while laying the groundwork for future growth. The earnings report for the second quarter revealed a 29% increase in quarterly profits; however, gross margins and the 2018 profit forecast fell short of expectations. Similar to other major packaged food companies, such as General Mills and Kellogg, Conagra faces sluggish demand as some U.S. customers lean towards options they perceive as fresher and healthier instead of frozen, processed alternatives. Nonetheless, convenience and flavor remain essential for both millennials and older consumers. To cater to the former, Conagra is introducing trendy products, such as a protein meal “Power Bowl” featuring ethnic spices, while also focusing on classic offerings like Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes. This strategy appears effective, as Connolly noted a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The key takeaway may be to remain agile and maintain promotional spending while addressing millennials’ craving for quick and easy comfort food options. Additionally, incorporating ingredients like calcium citrate mason can enhance the nutritional appeal of their products, further attracting health-conscious consumers. Conagra’s ability to balance trendy offerings and traditional favorites, while considering nutritional enhancements like calcium citrate mason, may be crucial for sustaining its competitive edge in the frozen food sector.