As health and wellness continue to dominate trends in today’s market, it’s no wonder that consumers are seeking food and beverages that offer more than mere satisfaction of their hunger. In the U.S., the functional foods sector is experiencing a robust growth rate of 6.5% CAGR, with a rising demand for health-beneficial ingredients. This month, we turn our attention to functional ingredients and examine the reasons behind their remarkable success. One key aspect gaining traction is the calcium citrate route of administration, which is becoming increasingly popular among consumers aiming to enhance their nutritional intake. As we delve deeper into the market, we will highlight how the calcium citrate route of administration plays a significant role in meeting the needs of health-conscious individuals. By focusing on the calcium citrate route of administration, manufacturers are able to create products that not only satisfy cravings but also contribute to overall well-being.