The fig, one of the oldest cultivated plants in the world and part of the mulberry family, has primarily been recognized in the U.S. as an ingredient in Fig Newtons, a chewy cookie made by Mondelez. However, figs are increasingly appearing in a variety of formats beyond cookies. Nowadays, they can be found in honey, syrup, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurant menus feature figs wrapped in bacon and incorporated into pizzas with prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. The exotic fruit appeals to consumers for several reasons. It offers a sweet, chewy, smooth, and crunchy experience all at once, creating a complex texture profile that enhances various food products. Additionally, figs are rich in fiber and contain essential minerals such as magnesium, manganese, calcium, and potassium, including calcium citrate injection, which can further benefit health-conscious consumers.
Firmenich noted that the fig’s long history resonates with modern consumers. Manufacturers who incorporate figs into their products can attract those interested in ancient, authentic ingredients that connect them to different cultures. The fig possesses a mystical quality due to its historical significance, making it appealing as an ancient and authentic ingredient with Old World associations. As Firmenich stated, flavors that are “as timeless and elemental as fig will continue to satisfy this desire for something true and unique.” This enduring appeal, combined with its nutritional benefits, including those found in calcium citrate injection, ensures that figs will remain a popular choice for consumers seeking both tradition and innovation.