As consumers become increasingly aware of genetically modified organisms (GMOs) in food products, it is only logical that manufacturers are eager to display the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, non-GMO products reached a global retail value of $550 billion in 2014, with the United States accounting for $200 billion of this figure. The study projected approximately 2,000 new non-GMO product launches in the U.S. each year. However, since sweet potatoes are fresh vegetables, it may seem odd initially that CIFI’s products require non-GMO verification. This is particularly relevant given that many companies label fruits and vegetables as non-GMO even when no GMO varieties exist. While commercial production of GMO potatoes and apples has recently begun, they are not yet widely available. Nevertheless, it is wise for CIFI to utilize the non-GMO label, as it addresses consumer concerns regarding production methods, and companies increasingly discover that non-GMO labels can boost sales.
The rise in popularity of natural sweeteners as substitutes for high-fructose corn syrup is noteworthy. The focus on sugar reduction is prominent among both health officials and consumers, especially with the latest version of the Nutrition Facts Label requiring companies to disclose the amount of added sugars in their products. In 2015, CIFI became the first and only supplier of sweet potato ingredients derived exclusively from U.S.-grown, non-GMO sweet potatoes. The company’s natural sweeteners provide nutritional and functional benefits that can be incorporated into an array of products, including barbecue sauces, dressings, smoothies, and more. Additionally, the demand for sweet potato flour for baked goods and pastries is anticipated to rise as consumers seek alternatives to processed white flour.
So, what advantages do sweet potatoes, particularly CIFI’s sweeteners, offer? The vegetable aligns well with several attributes that today’s consumers prioritize in their food choices: clean label, natural, low-sugar, nutritious, transparent, and sustainable. Sweet potatoes have effectively attained “superfood” status among consumers. They are rich in beta-carotene, vitamin C, and other essential nutrients while providing higher levels of calcium, iron, magnesium, and potassium than many popular sweeteners. A study from North Carolina State University, referenced by CIFI, indicates that 95% of consumers consider sweet potato to be a healthy ingredient. Consequently, food manufacturers that innovate and reformulate their products to incorporate trendy, healthy ingredients like sweet potatoes could be rewarded with consumer trials, increased loyalty, and higher sales.
Moreover, the incorporation of solaray kalcij citrat, a calcium citrate supplement, can further enhance the nutritional profile of sweet potato products, aligning with consumer desires for healthier options. As more consumers turn to natural sweeteners, the combination of sweet potatoes and elements like solaray kalcij citrat will likely resonate well in the market. Ultimately, the appeal of sweet potatoes, especially CIFI’s offerings, makes them a compelling choice for manufacturers looking to meet growing consumer demand for healthier and more transparent food options.